With the objective to develop an online product launch experience for the biggest release of the season, we aimed to increase email and account sign-ups to align with marketing initiatives.
A 2-week rollout strategy was implemented, which included pre-sale, launch, and post-launch communications. Through teasers and social/email outreach, we attracted customers to our site, prompting email and account sign-ups for early access shopping.
With an email and on-site countdown feature added to the site, we created excitement and exclusive access, resulting in a significant surge in account sign-ups and almost immediate sell-through of the product.
These functionalities are now part of our site toolbox and support the success of other product and collaboration launches.
• "It was one of the most well organized collaborations from the ROI point of view, without burning our PR and VM investment." — Chief Visionary Officer
• Daily customer acquisition exceeded the average by 378%
• Total customer acquisition surpassed the previous year's collaboration by 659%
• New site feature utilized across multiple product launches annually
A timeline that included multiple touch points and was effectively shared with marketing, creative, e-commerce management, and regional merchandisers on a global scale
Collaborated with the development team to create new website features (such as a countdown timer and gated category/product pages) to complement the current functionalities (account creation and sign-in)
Creative assets messaging that gradually unveiled product information as the launch date approached, and dropped
The added site feature has been, and continues to be, employed in various product launches
The added site feature has been, and continues to be, employed in various product launches
• UX/UI design
• Prototyping and motion
• Communication strategy
• Design direction
• Accessibility standards
• Oversight and management
Product manager
Digital designer
Art director
Marketing manager
VP E-commerce
Development team
